Catch up on what you missed at The Packer’s West Coast Produce Expo. Here’s the full video of Lessons from Retail - Community, Events and Fresh Produce.
In this session - How can retailers engage their communities with events that excite shoppers about produce during a pandemic in its ninth month? Rob Ybarra, director of produce for Rouses Markets, details how focusing on fundamentals and going back t basics is key to success.
“Right now, we’re just trying to focus on the fundamentals, keep the stores stocked, the teammates trained and be positive with them so they can take care of customers,” Ybarra said.
Read the full event recap here.
Check out more insights that industry leaders shared at the 2020 event at the following links:
- West Coast Produce Expo Day 1 Recap
- Produce operators must stay nimble, but big opportunities ahead
- Analyst: Amazon grocery stores should be taken seriously
- Walmart seeks gains for people and planet
