CPMA names 2023 Passion for Produce participants

The Canadian Produce Marketing Association has named the 18 “rising stars” who will participate in the 2023 Passion for Produce program at its annual convention and trade show in Toronto, April 25-27.

CPMA created Passion for Produce in 2010 to provide young professionals in the produce industry with the opportunity to accelerate their professional development through a unique mentoring experience at the CPMA’s Annual Convention and Trade Show.

“We are thrilled to have so many rising stars from some of the leading companies within our industry,” said CPMA President Ron Lemaire in a release. “PFP provides mentoring and education in a fast-paced but fun setting where participants learn through targeted mentoring sessions and networking events. This program also gives participants the opportunity to increase their knowledge beyond the scope of their current role within the industry.”

Over the three-day convention and trade show, PFP participants will be partnered with industry mentors for interactive sessions, networking events and more to learn all they can about the fresh produce industry in Canada.

PFP participants gain knowledge through first-hand experiences, discussions and networking that empowers them to return to work with an enriched understanding and renewed enthusiasm for the produce industry, the release said.

CPMA says participants develop lasting relationships with mentors, fellow candidates and other industry leaders that will guide them through their careers.

This year marks the 13th edition of the PFP program. To date, 190 individuals have participated in the program, representing over 60 member companies. The call for applications for the 2024 PFP program will open in the fall of 2023.