Charlotte, N.C.-based Dole Food Co. has launched an integrated sustainability campaign aimed at amplifying its commitment to the key enterprise-wide sustainability goals launched in 2020 under “The Dole Way.”
“The Dole Way” campaign kicked off with a live, internal event on Feb. 25, led by Dole’s president and CEO, Johan Linden, and will be sustained over the next several months through integrated earned and owned social media efforts, according to a news release.
“Following the principles of our founder, James Dole, we have been leaders and innovators in our industry and have taken seriously the many challenges facing our business and our world,” Linden said in the release.
“As has always been, our steadfast dedication towards being a responsible corporate steward of our communities will advance into our future — and Dole will continuously live up to our promise of being a good neighbor in the areas in which we grow, and a good citizen in all places where we operate.”
The Dole Corporate Responsibility & Sustainability Report 2020 is available at dole.com/en/farms.
