Driscoll’s says it is the No. 2 retail food and beverage brand in Circana’s ranking of top food and beverage brands, an achievement that the company says highlights an essential part of its mission to delight consumers through flavor innovation to meet their growing demands for delicious fresh produce.
Since earning a spot in Circana’s top 10 in 2019, Driscoll’s says it has maintained steady growth and that, for year-end 2025, it was only two brands among the top 15 to achieve double-digit growth in both unit and dollar sales.
“Driscoll’s has earned its position as the 2nd-highest selling brand nationally, climbing two spots from last year with an impressive 12% growth in sales and 13% growth in units sold, making it the fastest-growing brand among the top 40 in U.S. retail,” Jonna Parker, vice president of the fresh foods group at Circana, said in a news release. “The U.S. market has demonstrated that consumers prioritize fresh produce, even in the face of economic uncertainty and inflation. U.S. fresh berries have been one of the highest growth consumer goods for many years, setting an example for the global opportunity for category growth.”
Berries have been one of the fastest-growing fresh food categories, contributing $4.2 billion in sales over the last five years, the release said. Driscoll’s also earned a place on Fast Company’s list of the World’s Most Innovative Companies in 2024.
“It’s truly humbling to see Driscoll’s recognized alongside iconic brands,” said Soren Bjorn, CEO of Driscoll’s, said. “Our success comes from staying true to our purpose: prioritizing flavor so that healthy produce can be an irresistible part of a balanced diet. Every berry we grow reflects years of dedication to quality and taste, ensuring our consumers have an exceptional experience.”
