Flashfood diverts 100M pounds of food, announces B Corp certification

Flashfood, a digital marketplace that provides shoppers with access to heavily discounted food nearing its best-by date, has hit a milestone on the path to eliminating retail food waste: 100 million pounds of food diverted from landfills to dinner tables across North America, equivalent to more than 83 million meals and more than $250 million saved on groceries, according to a news release.

"I am incredibly proud of this milestone for our organization. This is food that was able to feed hundreds of thousands of families, instead of going to landfills,” Flashfood CEO Nicholas Bertram told The Packer in an email. “I'm proud of that number, but I'm also equally grateful to the community around Flashfood that has made this possible — our shoppers and the store teams at our retail partners, they are the people who have really been able to accomplish this." 

With approximately 30% of all food that moves through a grocery store going to waste, Flashfood was founded with the mission to reduce food waste in grocery stores. At the same time, the company is committed to providing consumers with greater access to nutritious food.

The Toronto-based company says this double-sided impact of sustainability and affordability highlights the “win-win nature of the Flashfood marketplace.”

Launched in a grocery store in February 2017, Flashfood had reached the 50 million pound milestone in the fall 2022, doubling that impact less than 18 months later, the release said. 

Flashfood also announced that is now a Certified B Corp, joining a global community of businesses that meet high standards of social and environmental impact, the release said.

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