The Hass Avocado Board’s new on-demand webinar features key takeaways and opportunities for the U.S. avocado industry, as the global avocado market is tracking to nearly double in value by 2026.
Industry members can access “Global Trends Fresh from World Avocado Congress: Discover the Top Areas of Focus” beginning May 18. HAB leadership recently presented to an international audience of over 1,160 delegates from 33 countries on U.S. strategic priorities at the 10th World Avocado Congress in New Zealand.
“U.S. Hass avocado producers and marketers can take pride in knowing the Hass Avocado Board and our results over the past decade are a model for accelerating demand growth around the world,” Emiliano Escobedo, HAB executive director and a World Avocado Congress chair, said in a news release.
“Delegates from around the world expressed enthusiasm for our approach to market development, especially our focus on the avocado’s nutrition story, because our work is unique, advanced, and proven to be effective,” he continued. “The webinar looks at how we shared HAB’s programs with the global community, why our investments stand out, and the take-home insights relevant to the entire industry.”
Throughout four days, World Avocado Congress delegates explored opportunities for greater global collaboration and heard from over 130 presenters on a variety of topics affecting supply and demand, according to the release. In keeping with HAB’s mission to exchange knowledge that can strengthen the collective power of the avocado industry, the board said its staff presented the following:
- “The Avocado’s Sustainability Story in the U.S.,” led by John McGuigan, director of industry affairs.
- “The Science of Why Avocados are So Healthy,” led by Nikki Ford, senior director of nutrition.
- “Leveraging Nutrition Science and Communications to Promote Avocado Consumption in the U.S.,” led by Gina Widjaja, senior director of marketing and communications.
- “The Hass Avocado Board’s Role in Growing Avocado Demand in the U.S.,” led by Alejandro Gavito, senior business insights and data services manager.
HAB’s 2023 on-demand webinar series continues throughout the year to support members in making better business decisions and driving category growth more effectively, the release said.
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