Jersey Fresh is turning 40 this year, and the state-backed promotion program will recognize the milestone in a big way.
Jersey Fresh is the longest continuously running state government agriculture brand in the country, said Joe Atchison III, agriculture assistant secretary and marketing and development division director for the New Jersey Department of Agriculture.
“We will be doing several produce visits, and our campaign will highlight Jersey Fresh as ‘The Freshest for 40 years’ during this anniversary year,” he said.
The Jersey Fresh program and brand is used by thousands of marketers and retailers throughout the state to signify top quality fruits and vegetables grown and harvested in the Garden State. The program is continually evolving to reach a broad audience, he said.
Along with traditional media purchases, strategies include using social media platforms, through POP materials and special events at the famous Jersey Shore throughout the summer.
“In addition, we have begun to advertise the Jersey Fresh brand to Spanish-speaking audiences and are looking to expand to other languages spoken in the most densely populated state in the country,” Atchison said.
Activities for Jersey Fresh this year include farm and business visits to promote what is in-season.
“We will also have digital billboards on some of the busiest travelled roadways in the country,” Atchison said. “We will have Jersey Shore promotions on the boardwalks in Wildwood, Atlantic City and Seaside Heights with special giveaway days for blueberries, tomatoes and peaches, along with flying the Jersey Fresh banner along the beaches. Targeted social media campaigns and contests plus radio spots will promote our wonderful produce to those throughout the Garden State.”
