Mission Produce Inc. says it will showcase the advantage of its vertical integration at the Southeast Produce Council Southern Exposure trade show, set for March 6-8 in Orlando.
With more than 4,000 hectares of avocados and mangoes combined in Peru, the company is leveraging its owned supply to meet spring demand and support customers’ category growth, according to a news release.
“Vertical integration provides Mission Produce, and our customers, a key advantage in supply reliability and quality control,” said Brooke Becker, senior vice president of sales for Mission Produce. “With Peruvian mango season in full swing and Peruvian avocado season just around the corner, our farms are bustling with activity. Arrivals of our Peruvian kents are demonstrating exceptional quality so far, so we’re thrilled for a strong start to the season. What sets Mission apart is our team’s shared passion for excellence — and it begins in the field with our world-class growers.”
Mission says its Peruvian mangoes are cultivated by a grower team with extensive knowledge and experience, as detailed in recent interviews with Agricultural Production Manager Edgar Bocanegra Zecevich and Phenology Supervisor Xiomara Rodriguez. New this season, Mission’s kent mangoes are specially packed in Mission’s innovative four-count mango bag of retail-ready snacking mangoes, which will be featured in SEPC’s new product showcase, the release said.
“Mission’s retail-ready mango bag has been an early success, and we are using that momentum to uncover more opportunities for growth in the avocado and mango categories,” Becker said. “In anticipation of SEPC, we took a look at how avocados are performing in the southern region of the U.S. — and discovered a huge opportunity to drive more avocado sales in the region. In fact, if the South were to capture its fair share of national avocado sales, the region could generate an additional $184 million for the category annually.”
Visit Mission Produce at Southern Exposure at booth No. 840. To learn more or schedule a meeting, email SalesReps@missionproduce.com.
