The Texas International Produce Association unveiled this year’s keynote speaker for the Viva Fresh Produce Expo: NASA astronaut, engineer and entrepreneur Jose Hernandez, who will headline at the 10th annual event, set for April 10-12 at the Marriott Marquis in Houston.
Hernandez’s journey — from migrant farmworker to astronaut aboard the space shuttle Discovery — is a powerful testament to perseverance, innovation and breaking barriers, TIPA said. His story is a powerful reminder that dedication and vision can transform ambitious dreams into reality — an inspiration to an industry that feeds the world through relentless hard work and innovation, according to a news release.
“As we celebrate a decade of Viva Fresh, we’re honored to welcome someone who in part is one of us,” said TIPA President and CEO Dante Galeazzi. “Jose Hernandez’s journey reflects the determination and resilience that drive our industry every day. We know his keynote will inspire our attendees to think bigger and push forward, no matter the challenges.”
A former NASA mission specialist and engineer, Hernandez is now president and CEO of Tierra Luna Engineering LLC and a University of California regent. His life was recently featured in the 2023 biographical film “A Million Miles Away,” further cementing his legacy as an inspiration for future generations, the release said.
Those attending Viva Fresh for thespecial anniversary celebration can hear Jose Hernandez’s inspiring journey firsthand. Registration is now open, with exclusive opportunities for buyers, exhibitors and sponsors.
Viva Fresh 2025 highlights:
- Expanded Viva Fresh Open Golf Tournament — featuring Tour 18, a course with replicas of the world’s most iconic holes in golf.
- New pickleball tournament — A fun addition promoting networking through competition.
- Exclusive buyer opportunities — Complimentary registration for qualifying retail and foodservice buyers.
- Inspiring networking and education — Including In Bloom: Women in Produce and the YTIPA Reception.
For details, visit vivafreshexpo.com.
