Leamington, Ontario-based greenhouse grower Nature Fresh Farms says in a press release that the company has entered into the greenhouse-grown leafy greens market with an exclusive partnership with Owatonna, Minn.-based Revol Greens.
Nature Fresh Farms says this partnership positions the company to offer both organic and conventional packaged salads and leverage Revol Greens’ specialized growing expertise and state-of-the-art facilities based in four states.
The companies say this is a natural extension for Nature Fresh, aligning the new offerings with the company’s vision to lead the advancement of controlled environment agriculture. Nature Fresh says leafy greens, particularly packaged salads, represent a large and strategically important consumer segment with significant opportunities for CEA-based differentiation.
“The leafy greens segment offers tremendous potential for innovation and consumer value creation through controlled environment agriculture, and we’re excited to bring our proven approach to this important market category,” says Patrick Criteser, CEO at Nature Fresh Farms, in the release.
Nature Fresh says the market for leafy greens has experienced consistent growth driven by consumer demand for fresh, locally grown produce available year-round.
“This exclusive partnership creates a compelling value proposition for consumers seeking premium, sustainably grown leafy greens while positioning both companies for accelerated growth in the expanding CEA market,” says Dirk Aleven, president for Revol Greens, in the release.
