Ganaz launched its Ganaz MasterCard payroll card, enabling employers and workers in the agriculture and food processing industries to finally move to digital payments as most other industries have done.
Founded in 2017, Ganaz is a Public Benefit Corporation. The company offers a wide range of tools and services under its Ganaz People Management Platform designed to build well-being for workers and industry by creating software that addresses shared pain points between employers and employees.
Agriculture and food processing are some of the last industries to move away from paying people with paper checks. Many workers are still unbanked, making it hard to implement 100% direct deposit. The cost of paper checks to workers and employers is staggering.
“Given how slim margins can be for growers and how hard it is to attract and retain labor in agriculture, keeping that money in the pockets of growers and workers is critical,” Hannah Freeman, co-founder and CEO at Ganaz said.
Positive Impact for Employers and Workers
Ganaz customers have already benefited from deploying the Ganaz MasterCard payroll card. Above The Dirt, LLC, an apple, cherry and pear grower in Washington, recently committed to switching all 500 employees in the Quincy area from their current paycard to the Ganaz’ payroll pard. The Ganaz paycard will enable Above The Dirt to do 100% digital enrollment and activation, saving significant time when enrolling both H-2A’s and domestic workers.
Digital paystub distribution is coming soon so that payday becomes even easier to manage.
Workers also benefit from the Ganaz payroll card, including multiple ways to access cash without incurring fees, financial education content, and user-friendly access to card balance and transactions via text message and WhatsApp. Cardholders can access Ganaz’s multilingual in-house customer service, and rolling out shortly; they’ll also be able to send money abroad directly from their Ganaz payroll card account.
“Ganaz is with us every step of the way,” Sherri Burris, human resources compliance manager at Above The Dirt, LLC said. “I feel a lot better going this route instead of wrestling with our past paycard provider.”
