NoKota Packers has unveiled a new logo as it enters its 45th year of operations.
“We decided that celebrating this important milestone is the right time to reveal a new logo that reflects the new ownership and the advancements NoKota Packers has made,” NoKota Packers President and CEO Carissa Olsen said in a news release. “We simplified the look and added Buxton, N.D., to honor our location in the Red River Valley. The maroon/red color honors the tradition of our red potatoes, the green signifies the plant and sustainability, and the updated font gives it a modern look and feel.”
Founded in 1979, NoKota Packers shipped 220,000 hundred weight of potatoes and had 18 employees in that first season. Now, the company has more than doubled in size, working with nine different growing operations and shipping more than 600,000 hundred weight of potatoes, according to the release.
NoKota Packers said 2024 was a significant year as the company completed a project that included updating a 20-year-old packaging line, adding a robotic stacker to the end of two packing lines and updating an optical sorter on its wash line.
Last year was also an ideal growing season for the Red River Valley, with average and above-average yields and good quality, the company said.
