Peak of the Market charts new direction

Winnipeg, Manitoba-based Peak of the Market has been re-established as a for-profit company and will now be known as Peak of the Market Ltd, according to a news release.

peak of the market
peak of the market
(Peak of the Market Ltd.)

Winnipeg, Manitoba-based Peak of the Market has been re-established as a for-profit company and will now be known as Peak of the Market Ltd, according to a news release.

The company attributed the change to recent changes in legislation.

All Manitoba table potato and root crop Growers are unified and looking forward to continuing to proudly work together with a renewed purpose focused on exceptional quality and service, the release said.

“Peak of the Market Ltd. will continue to provide retailers and consumers with high quality, fresh produce and exceptional customer service,” Pamela Kolochuk, CEO, Peak of the Market Ltd., said in the release. “Our yellow and red diamond logo has signaled the best and freshest products for the past 80 years. That will not change. Our customers can continue to expect a terrific assortment of produce from the same group of knowledgeable Canadian Growers.”

The Packer logo (567x120)
Related Stories
The share of Canada’s vegetable imports from the United States fell to 62.6% in July, the latest government data showed, from 69% in the same month of 2023.
Escalating tariff tensions between the countries threaten to disrupt $6.5 billion in cross-border fresh produce trade, putting time-sensitive supply chains and grower margins at risk.
The Canadian measures target steel, dairy, appliances, agricultural equipment, pulp and paper and electronics and start Sept. 8.
Read Next
Industry leaders share how well-planned displays, proprietary variety rotation and wellness messaging turn store traffic into repeat purchases.
Get Daily News
GET MARKET ALERTS
Get News & Markets App