GRAPEVINE, Texas — The energy was palpable at the 2023 Viva Fresh Conference, presented by the Texas International Produce Association from March 30-April 1 at the Gaylord Texan Resort and Convention Center. From educational sessions to creative networking events, attendees came together to talk fruits and vegetables.
“Texas is an energy state,” wellness influencer Charlie Rocket said in his keynote at the conference. “And I’m not talking about what we pull from the ground, like oil. It’s what y’all are growing. You are growers of life.”
Viva Fresh 2023 was hosted at the opulent Gaylord Texan Resort and Convention Center.
Texas International Produce Association CEO and President Dante Galeazzi took attendees into an onion field in a virtual field tour.
TIPA presents Eli Gonzalez wit the Gracie Gonzalez memorial fund. Gracie Gonzalez, who was posthumously recognized during this year’s events, was a longtime TIPA employee who died unexpectedly in 2020.
