Presentation to look at watermelon demand, promotion

The Winter Springs, Fla.-based National Watermelon Promotion Board is presenting a one-hour session on Feb. 24 on how the group is building watermelon demand through promotion.

The session is set for 11 a.m. at the Sheraton Grand Nashville Downtown as a part of the National Watermelon Association Annual Meeting & Convention, according to a news release. Industry members who cannot attend the live presentation are invited to join the virtual session at 2 p.m. EST, March 22.

Registration for the virtual event is available here.

Presentation details

During the presentation, the board’s directors and staff will outline how the group affects demand for watermelon through results-based programs, including research, communications, marketing and foodservice, according to the release.

The interactive session will highlight success stories from the last few years, according to the release. Research will feature resources available to the industry, including consumer research and scan data, among others. The release said communications will share information about the digital landscape and how it is used to reach consumers and influencers by positioning watermelon’s health, value and versatility benefits year-round.

The session will conclude, according to the release, with tools available to the industry, how to leverage those resources and examples of watermelon industry members using them in their businesses. Each program presentation will offer an opportunity for questions and answers.

For information about the event, contact Mark Arney, executive director at marney@watermelon.org or call 407-657-0261 x206.