National Watermelon Promotion Board
A National Watermelon Promotion Board shopper segmentation study shows that over 3 million new U.S. households purchased watermelon in 2024.
The National Watermelon Promotion Board is adapting to a new, digital climate for its education program for children because of the pandemic.
Lēf Farms, Loudon, N.H., has added more than 200 Stop & Shop stores to the list of retailers that sell its leafy greens.
ORLANDO, Fla. — The 106th edition of the National Watermelon Association convention featured record attendance, big fundraising and the crowning of Paige Huntington of Texas as the 2020 National Watermelon Queen.
The National Watermelon Promotion Board is inviting retailers and commissaries to enter its Watermelon Retail Merchandising Contest.
The National Watermelon Promotion Board, Winter Springs, Fla., is asking consumers to put their unique spin on the association’s recipes and carvings.
The National Watermelon Promotion Board is rolling out a database to connect growers and distributors with buyers.
The National Watermelon Promotion Board, Winter Springs, Fla., has replaced a planned event in New York City with three virtual events promoting watermelon to food media and influencers.
Produce for Kids is changing its consumer brand to Healthy Family Project, which will also serve as the umbrella organization for Food Rx, Power Your Lunchbox and Mission for Nutrition.
The U.S. Department of Agriculture is seeking nominations of qualified watermelon producers and handlers for four seats on the National Watermelon Promotion Board.
The National Watermelon Promotion Board has promoted Megan McKenna from director of foodservice to senior director of marketing and foodservice.
The National Watermelon Promotion Board has launched an updated website, watermelon.org, featuring more content that promotes return visits for consumers looking for recipes, nutrition information and more.
The National Watermelon Promotion Board created a new watermelon toolkit for registered dietitians with nutritional information, recipes and preparation tips.
The U.S. Department of Agriculture is seeking nominations of qualified watermelon importers for four seats on the National Watermelon Promotion Board.
Orlando, Fla. — Mark Arney reminded attendees of the National Watermelon Association’s convention in Orlando that both groups have benefited from many of the same industry leaders.
The National Watermelon Promotion Board is working with food media and editors with a simple message to consumers: watermelon is convenient and portable.
The Winter Springs, Fla.-based National Watermelon Promotion Board elected board member Jordan Carter of Cordele, Ga., as president at its virtual meeting March 6 — the first woman to hold this position.
Megan McKenna, Senior Director of Marketing & Foodservice, National Watermelon Promotion Board, as the recipient of the 2021 Betty Bastion Outstanding Service Award.
The Winter Springs, Fla.-based National Watermelon Promotion Board is presenting a one-hour session on Feb. 24 on how the group is building watermelon demand through promotion.
Watermelon is seeing growth on restaurant menus, and more chefs and foodservice operators are turning to the National Watermelon Promotion Board for ideas.
The National Watermelon Promotion Board’s 2019 plans include investing in nutrition research and focusing on the plant-based diet trend.
The U.S. Department of Agriculture is seeking four importers to fill seats on the National Watermelon Promotion Board.
Big watermelon production and promotions are just ahead, the National Watermelon Promotion Board reports.
Eight member seats are open for terms that will begin in 2026.