Research conducted by FoodMix Marketing Communications reveals the underdeveloped state of branding within the fresh produce industry. To help businesses understand and utilize their findings, FoodMix is hosting a webinar on branded produce and the current state of it.
Did you know that more than half of consumers find it important to shop specific brands in the fresh produce department of the retail store? What’s more, almost 70% will pay more for branded produce. These are just two of the key findings from the FoodMix research department.
To learn more, join the FoodMix interactive webinar that will inspire your 2022 marketing strategies and explain why building brand love for your fresh produce products will boost your bottom line. Register here.
Dan O’Connell, CEO at FoodMix Marketing Communications and Nadine Baarstad, VP of Client Development will lead the webinar communicating the findings of the company’s branded produce study. The research shows that there is significant opportunity for branded produce companies to generate considerably more share within the industry.
“We did our homework to make sure we brought the industry a fresh perspective. This is a landmark study that will end the debate to brand or not to brand, which we will detail in our new webinar,” says O’Connell. When it comes to generating brand love, there is room for growth among produce brands that have successfully achieved customer loyalty. Almost 60 percent of consumers admit to loving a fresh produce brand; however, they struggle to name a second brand that they have an emotional connection with.
For questions or to speak with a member of the FoodMix research team about the webinar or the study, please contact lbelcher@foodmix.net or call 630-366-7515.
