ProducePay has made three appointments to newly created leadership positions overseeing the Los Angeles-based company’s plans to expand its marketplace.
Karl Varsanyi, Manolo Reyes and Ravi Jolly will lead efforts to scale ProducePay’s marketplace in new and existing markets globally following a breakout year of accelerated growth and commercial milestones, according to a news release.
“I’m beyond excited to welcome Karl, Manolo and Ravi to our team,” ProducePay CEO Patrick McCullough said in the release. “All three are world-class leaders and will ensure that we are building cutting edge marketplace technology to meet the growing need of our strategic partners and rapid adoption among global produce sellers and buyers.”
The new leadership team will work closely with McCullough, who was appointed as CEO in January after serving as a board member for approximately two years. Together, they will oversee ProducePay’s strategic plans this year to expand throughout the U.S and Latin America, while reaching new markets, according to the release.
Related news: ProducePay launches virtual Storefront
About ProducePay’s new leadership team
Karl Varsanyi, president of marketplace
Varsanyi will drive overall product strategy, growth and operations of the marketplace, ensuring it continues to deliver on its guarantee of trust and transparency to growers and buyers as it scales globally, the company said.
Varsanyi has extensive experience in marketplaces and ecommerce ecosystems, according to the release. He most recently served as chief product and experience officer for Shipt, where he drove product and marketing strategy for the brand’s business-to-consumer marketplace and business-to-business product services. Varsanyi previously led the digital product transformation for Albertson’s and Macy’s.
Manolo Reyes, senior vice president of retail and alternative channels global
Reyes will be responsible for expanding the portfolio of buyers on ProducePay’s marketplace, according to the release.
Reyes has nearly three decades of experience in produce sales with companies such as Fresh Del Monte, NatureSweet, Walmart and Costco. ProducePay said Manolo has demonstrated success in helping global brands and big box retailers optimize sourcing and bring efficiency to their supply chains.
Ravi Jolly, vice president of strategic partnerships
Jolly will be responsible for expanding the company’s network of alliances to support expansion of global operations, the company said.
Jolly started his career as an investment banker at JPMorgan Chase, Bank of America and Lazard before immersing himself in the world of food tech, according to the release. After creating his own food startup that produced quinoa-based snacks, he joined an incubator program at The Kraft Heinz Company and most recently served as vice president of new products at Apeel.
