Sunkist Growers recently debuted Family Segments, a new three-part series on YouTube. ‘
Hosted by chef influencers in Canada, the at-home cooking tutorials give viewers an intimate window into how families connect with one another over conversations, culture and citrus.
The first YouTube segment, featuring Vijaya Selvaraju and her mom, Meena, first aired on March 11, followed by Devan Rajkumar and his mom, Bhano, on April 7; the third and final segment will air on Sunkist’s YouTube channel and on Instagram on April 27 featuring Craig Wong and his mom, Shirley. During each unscripted episode, the chefs invite a family member to share the story behind a beloved citrus-infused recipe that highlights the health benefits, flavor profile and versatility of U.S.-grown Sunkist citrus, along with other engaging activities.
“So many consumers have continued to enjoy cooking at home and spending quality time with their families, in-person or online,” said Christina Ward, Senior Director, Global Marketing. “Family Segments provides an opportunity to convey Sunkist’s core belief to ‘Share What’s Real’ in a truly authentic way. We hope that showcasing real conversations, real citrus, and real family love will resonate with so many people and inspire them to do the same with their own families.”
According to Mintel research, 72% of consumers in Canada like to experience other cultures “to break the monotony at mealtime.” In addition, health and wellness is playing a key role in shopper behaviors, as consumers have become increasingly aware of the many health benefits of vitamin C and consider vitamins and minerals a staple to their overall wellbeing. This new series will combine these growing trends and highlight in-season Sunkist orange and lemon varieties. Sunkist Navel, Cara and Blood oranges are all sweet, juicy and excellent sources of vitamin C. These California-grown orange varieties are currently available at local grocery stores through May and June, while Sunkist lemons are available year-round.
Be sure to stop by the Sunkist booth at the virtual Canada Produce Marketing Association (CPMA) Fresh Week show on April 12-16, 2021. The fresh citrus marketing cooperative will be sharing a daily hit of recipe inspiration, retailer resources and more.
