A new series of United Fresh Produce Association re-Fresh Experience sessions is set to begin Jan. 12.
The first two sessions in the series of 10 began the week of Jan. 4, and the re-Fresh Experience occurs throughout the month of January, according to a news release.
“The first two sessions of the United re-Fresh Experience we’re exceptional,” Catherine Baggott, senior customer development manager for Taylor Farms Retail, said in the release. “Not only has the content exceeded my expectations, but the dialogue among attendees also has been engaging. It’s rewarding to see so many new and familiar faces come together for these experiences in the new year.”
United Fresh officials said in the release that each curated experience has been developed to be able to learn from experts and also engage immediately in peer-to-peer break-out discussions. The 90-minute sessions begin with a presentation, followed by dedicated discussions in break out rooms on the same topic, according to the release.
“The second week of the United re-Fresh Experience introduces the first marketing session on changing shopper behaviors which is the crux of our structured marketing strategies,” Mike Mallon, vice president of sales and marketing for the American Packaging Co., said in the release. “New research will be introduced to help us understand new shopper preferences and how we can better serve them through sales and marketing.”
Individuals can choose to register a la carte for each session at the fee of $100 per session for United Fresh members ($150 for non-members), according to the release.
“From diversity and inclusion to food safety, shopper marketing to rebuilding restaurant and hospitality, the United re-Fresh Experience touches on our most critical topics for the new year,” said Amanda Griffin, vice president of education and program management for United Fresh. “I look forward to continuing to gather with the industry in this new and unique way as we advance business in a refreshed frame of mind.”
The United re-Fresh Experience will continue with the following sessions:
- Jan. 12: Managing Food Safety Through Disruption and Crisis;
- Jan. 13: Adjusting for Changing Shopper Behavior: The Dynamics of Sales & Marketing;
- Jan. 14: Sustainability: Building and Re-Building Initiatives Into Your Operations;
- Jan. 19: Creating Flexible Supply Chains to Withstand Future Challenges;
- Jan. 21: Saving Foodservice: Rebuilding the Restaurant and Hospitality Sector;
- Jan. 26: Online Produce Sales: Creating New Buying Experiences;
- Jan. 27: Building Success: Adopting Diversity and Equality into Corporate Culture
- Jan. 28: Self-care Strategies for Personal Well-Being in Stressful Times
A complete listing of session descriptions and registration information is available online.
For more about the United re-Fresh Experience, contact Amanda Griffin, United Fresh Vice President, Education & Program Management at agriffin@unitedfresh.org.
