A.V. Thomas Produce, a grower and supplier of premium sweetpotatoes, has launched its “Sweeten Your Holiday” campaign encouraging consumers to celebrate the season with delicious and nutritious sweetpotatoes.
As part of its campaign, the company says it is hosting a national photo contest called “Show Us Your Sweets,” inviting home cooks and holiday hosts to showcase their best sweetpotato recipes.
The contest will run from Nov. 15 to Dec. 31 and feature four contest categories: appetizers, main dishes, desserts, and innovative creations. Whether it’s a beloved family recipe or a unique twist on a holiday favorite, consumers can submit their most flavorful and festive dishes for the chance to be recognized and awarded in a category, according to a news release.
“A.V. Thomas Produce is thrilled to celebrate the versatility and health benefits of sweetpotatoes through this campaign,” said Jason VanDusen, spokesperson for A.V. Thomas Produce. “Sweetpotatoes are a beloved holiday ingredient, and we want to see how our consumers use them to elevate their holiday meals. ‘Show Us Your Sweets’ gives everyone the chance to show off their creative culinary skills, share their recipes and inspire others.”
More about the contest:
- Each entry should include a photo of the completed dish and a detailed recipe.
- To enter, see the official rules and entry submission details on the official contest website.
- The top three entries from each category will be recreated by A.V. Thomas Produce, and the best dish in each category will be chosen based on the recipe and photo submission. Winners will be announced in early January.
For prizes and recognition, the company said each of the four category winners will receive a prize package from A.V. Thomas Produce including a $100 gift card to a store of their choice. Winning recipes and photos will also be featured on A.V. Thomas Produce’s website and social media channels, inspiring home chefs nationwide to bring more sweetpotatoes to their holiday tables, the release said.
The company said sweetpotatoes are known for their vibrant color, delicious taste and impressive nutrient profile, making them the ultimate holiday superfood. A rich source of fiber, antioxidants and vitamins, sweetpotatoes bring both flavor and health benefits to every meal, from appetizers to desserts. A.V. Thomas Produce’s “Sweeten Your Holiday” campaign aims to highlight the sweetpotato’s role as a festive, healthy ingredient and bring communities together in celebrating this versatile vegetable, the release said.
