Murrieta, Calif.-based West Pak Avocado has launched “Party Pak.” The bag of jumbo fruit will change every season and feature a new look and way to celebrate avocados. The festive, seasonal packaging also highlights recipes on a grab-and-go bag.
“We see it as our responsibility to excite the retail shopper, so we’ve adopted another layer of service for our customers,” Joe Nava, vice president of sales and business development at West Pak Avocado, said in a release. “Party Pak complements a retailer’s small fruit offering and elevates the shopper experience with a new way to buy jumbo fruit year-round.”
In addition to a recurring supply of avocados each season, Party Pak includes customized bag configurations, retailer support materials and a monthly newsletter for added information.
“We feel there’s a need with our current customers to elevate their bag program to help grow their avocado category,” Nava said. “Party Pak is an easy, hassle-free way that’s guaranteed to keep produce aisles looking fresh with new bagged offerings each quarter.”
