Wholesum adds organic seed production to its portfolio

“As organic growers, we envision a future where organic seeds and the resources to produce them are more widely available," said Theojary Crisantes Jr., chief operations officer for Wholesum.
“As organic growers, we envision a future where organic seeds and the resources to produce them are more widely available," said Theojary Crisantes Jr., chief operations officer for Wholesum.
(Photo courtesy of Wholesum)

Wholesum, a fair trade certified grower and shipper of organic vegetables, says it is becoming a more fully integrated farm by building in-house capabilities to produce organic seeds.

“As organic growers, we envision a future where organic seeds and the resources to produce them are more widely available. We support investments in organic plant breeding and seed research and feel that moving the needle forward in this area will help organic production thrive,” Theojary Crisantes Jr., Wholesum chief operations officer, said in a news release.

The project began in 2022 and will continue to be a growing capacity of Wholesum’s operation, according to the release.

Organic seed production is a fundamental part of the integrity of organics and the organic supply chain, from the grower to the retailer, to the consumer, the release said. Wholesum says while organic seeds are specifically bred and better adapted for organic production systems — leading to a better organic product — the availability of organic seeds is limited.

“To keep up with the fast-growing organic sector and to do so sustainably, we need to be at the forefront of innovation, including in our capacity to deliver high-quality, healthy seeds,” Crisantes added.

Seed production is a highly meticulous task requiring specialized labor to complete a full seed production cycle; from sowing the initial “parent” seed to the extraction of the new seed. All is achieved under highly controlled conditions including environmental, structural and phytosanitary controls, according to the release.

“While currently at a small scale, devoting time, knowledge, resources and infrastructure to this task is one way that we contribute to a better future for organic farmers, the development of our workforce, and at a larger scale, to the organic movement,” Ricardo Crisantes, chief commercial officer for Wholesum, said in the release.

In its first efforts in 2022, Wholesum learned how to produce organic seeds for cucumbers and peppers and plans to expand both knowledge and production through 2023 and beyond.  

Wholesum is a third-generation family farming operation is based in Amado, Ariz., with family farms in the U.S. and Mexico.

Tags

 

Latest News

Seen and heard at CPMA 2024 — Part 1
Seen and heard at CPMA 2024 — Part 1

Flavor and innovation were inextricably linked at this year’s Canadian Produce Marketing Association Conference and Trade Show in Vancouver, British Columbia, April 23-25.

Health benefits at the heart of table grape campaign
Health benefits at the heart of table grape campaign

The California Table Grape Commission will focus on health benefits as it launches its 2024-25 global marketing campaign targeting the U.S. and 21 export markets.

Value of U.S. mango imports rises 32% since 2019
Value of U.S. mango imports rises 32% since 2019

USDA trade statistics show that Mexico was the largest supplier of mangoes in 2023, accounting for 63% of the value of U.S. mango imports in 2023.

H-E-B finalizes 500-acre deal for distribution campus
H-E-B finalizes 500-acre deal for distribution campus

The Houston-area complex will be developed in multiple phases, with construction set to begin in late 2024, says the grocer.

Circana thought leaders to present new research at upcoming events
Circana thought leaders to present new research at upcoming events

Circana representatives will be speaking on driving fresh produce consumption at The Retail Conference, as well as webinars planned for May.

Continental Fresh spotlights Water For All program
Continental Fresh spotlights Water For All program

Continental Fresh LLC, a grower, shipper and importer of fresh fruits and vegetables from Latin America is celebrating its Water For All program.