The Little Potato Co. has added a new product to its microwave-ready kit lineup, A Little Homestyle Ranch.
The company says ranch is widely popular among U.S. consumers and that ranch dressing sales topped $1.3 billion in 2024, growing at more than twice the rate of the broader salad dressing category. Nearly 70% of consumers say they like or love ranch, and 40% call it their favorite dressing outright.
The new kit, which pairs the brand’s signature little potatoes with the versatile flavor of ranch, are available in the produce department at major retailers across the U.S. and Canada as of June 15, with an SRP of $3.99 per tray.
Each tray comes with one pound of pre-washed Little Potatoes and a classic ranch seasoning pack for a family-friendly flavor in a steamable tray. Consumers just need to microwave the potatoes for five minutes and toss with the seasoning.
“Ranch is the No. 1 dressing flavor in the country, and potatoes are the No. 1 side dish – it’s the perfect pairing,” said Angela Santiago, CEO and co-founder of The Little Potato Co. “Our new kit makes it easy to get a family-friendly dish in five minutes, leaving more time to enjoy the little moments together.”
