North Bay Produce highlights new branding

Traverse City, Mich.-based North Bay Produce highlighted new branding and updated graphics on its packaging at the Produce Marketing Association’s virtual Fresh Summit.

North Bay Produce is a cooperative of more than 32 grower-owners from North, Central, and South America. 

“Highlights of our booth include the new branding and look of all North Bay packaging, which includes a logo of the American Heart Association Heart Check certification,” said John Battle, director of fresh sales North Bay Produce Inc. “All berries, apples and vegetables will enjoy this new look.”

The firm offered a page on its website with more information about the updated packaging.

Battle said North Bay Produce also invited all booth guests to view the firm’s expanded vegetable line of organic French beans, yellow French beans and pre-peeled Brussels sprouts in a stand-up resealable bag that includes a recipe for preparation. At the virtual booth, North Bay has numerous videos and documents describing its full product line.

Battle said that the virtual trade show was a challenge but PMA made the format work.
“PMA, as you would expect, has done an excellent job of hosting a great event,” Battle said. “The industry has adapted and communication flowed well between attendees.”

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