At the Produce Marketing Association’s virtual Fresh Summit, North Shore Living Herbs + Greens hosted a Zoom video Oct. 15 on how to make craft cocktails with living herbs.
That was one of the ways the company connected with customers at its virtual booth, said Jules Buehler, business development manager at North Shore Living Herbs + Greens, Thermal, Calif.
“We’ve been very pleased with buyer interaction and interest in our booth,” she said.
She said part of that comfort level of the event is because the format is similar to popular social media platforms.
“Most engagement has felt very natural and productive,” Buehler said.
The company also hosted a live question-and-answer session for visitors, with facility tours, demos and samples delivered on a video platform.
While the virtual Fresh Summit was “positive and productive,” Buehler said North Shore looks forward to resuming the traditional trade show format and seeing people in-person.
The Packer’s Fresh Summit Coverage
