Canadian produce industry veteran remembered

David Whitmore, a longtime employee of and former vice president for Peak of the Market, died April 16 at age 60.

Peak of the Market
Peak of the Market
(Peak of the Market)

Canadian produce veteran David Whitmore, 60, died April 16.

Whitmore had been a longtime and valued employee at Winnipeg, Manitoba-based Peak of the Market, having recently retired, CEO Pamela Kolochuk said in a statement. “Dave was an important member of the Peak team for over 28 years,” she said.

Whitmore began his career in the company as a sales representative and rose through the ranks to become vice president sales and then vice president of product and business development, according to Kolochuk.

“He will be fondly remembered for his quick wit, positive attitude, commitment, and crazy ideas,” she said in the statement. “Our hearts go out to Dave’s family at this difficult time.”

In lieu of flowers, the family asks that donations be made to the Heart & Stroke Foundation.

Details regarding his celebration of life will be posted online.

The Packer logo (567x120)
Related Stories
Jerry LeClair, a 40-year industry veteran who joined the regional retailer in 2019 and served as chief operating officer, has officially stepped into the top leadership role after filling the position on an interim basis since February.
The fourth-generation Virginia apple grower will serve the 2026-27 term and is the second in his family to lead the association.
Escalating tariff tensions between the countries threaten to disrupt $6.5 billion in cross-border fresh produce trade, putting time-sensitive supply chains and grower margins at risk.
Read Next
Industry leaders are urging immediate action on ag labor reform following a major legal setback for Department of Labor wage rules.
Get Daily News
GET MARKET ALERTS
Get News & Markets App