Canadian produce industry veteran remembered

David Whitmore, a longtime employee of and former vice president for Peak of the Market, died April 16 at age 60.

Peak of the Market
Peak of the Market
(Peak of the Market)

Canadian produce veteran David Whitmore, 60, died April 16.

Whitmore had been a longtime and valued employee at Winnipeg, Manitoba-based Peak of the Market, having recently retired, CEO Pamela Kolochuk said in a statement. “Dave was an important member of the Peak team for over 28 years,” she said.

Whitmore began his career in the company as a sales representative and rose through the ranks to become vice president sales and then vice president of product and business development, according to Kolochuk.

“He will be fondly remembered for his quick wit, positive attitude, commitment, and crazy ideas,” she said in the statement. “Our hearts go out to Dave’s family at this difficult time.”

In lieu of flowers, the family asks that donations be made to the Heart & Stroke Foundation.

Details regarding his celebration of life will be posted online.

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