MBG Marketing Mourns Sudden Loss of Its CEO

MBG Marketing, a domestic blueberry and blackberry cooperative that sells its fruit under the Naturipe Farms label, announced the sudden and unexpected passing of CEO Brad Moorer on Aug. 7.

Moorer served MBG Marketing and its growers for nearly 15 years. He started his career as chief financial officer and vice president of value-added business before being promoted in 2022 to the position of CEO. Under Moorer’s leadership, the company says it expanded its Berry Blue genetics program and its focus on the development of new and improved blueberry varieties.

Moorer’s goal was always to “delight the consumer” with high-quality products, according to the company, which added that he was also a fierce advocate for the domestic berry grower, often serving in industry leadership roles and engaging politically, all with the singular goal of making life better for American farmers.

The company says Moorer’s death is a huge loss that will be felt not only by his colleagues at MBG Marketing and Naturipe Farms but also by his partners from Naturipe Berry Growers, Hortifrut, and Munger Farms, which make up the combined ownership group of Naturipe Farms. Moorer is survived by his wife and two children, who brought him immense pride and joy, the company says.