Fruit World touts organic citrus offerings

The Reedley, Calif.-based company says it is offering increasing volumes of organic lemons, sweet limes, grapefruit, and navel oranges this season — including newly certified organic washington navels.

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The Reedley, Calif.-based company says it is offering increasing volumes of organic lemons, sweet limes, grapefruit, and navel oranges this season — including newly certified organic washington navels.
(Fruit World)

Reedley, Calif.-based Fruit World says it is offering increasing volumes of organic lemons, sweet limes, grapefruit and navel oranges this season — including newly certified organic washington navels.

Fruit World’s citrus lineup includes organic and conventional mandarins, organic navel, cara cara and blood oranges, lemons, grapefruit, and minneolas, according to a news release. The company said it is also introducing new specialty items this season, including organic mandarinquats, limequats and Buddha’s hand citron.

“My family’s heirloom washington navel ranch, which has been in our family for three generations, is now certified organic after three years of conversion,” Fruit World founder and CEO Bianca Kaprielian said in the release. “We are excited to bring these super sweet oranges to retailers seeking organic citrus. On top of the heirloom washingtons, we also have high-Brix fisher and atwood navels that are sure to be a crowd pleaser and boost repeat sales.”

Backed by a commitment to sustainability and grower partnerships, Fruit World said it has earned Equitable Food Initiative certification across many ranches.

“At our core, we understand the importance of keeping family farms thriving for future generations,” Kaprielian said. “That’s why we work so hard to care for our grower partners and keep our land healthy. We’re proud of our EFI certification because it reflects the commitment and care we take in our business.”

Fruit World’s winter citrus program offers a wide range of organic and conventional varieties shipping throughout the season, the release said.

Organic lemons and sweet limes are available in early October, with organic grapefruit, navel oranges and mandarins starting in mid-November. Minneolas and Buddha’s hand will follow in early December, while specialty varieties like cara caras, blood oranges, mandarinquats and limequats will round out the season from January through March. Conventional mandarins, including satsumas and clementines, begin shipping in early November, with page and tango/murcott varieties continuing into the new year, the release said.

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