Morning Kiss Organic announced May 12 the return and expansion of its organic melon program, which includes mini seedless watermelons, cantaloupes and honeydews. The company said that — with its sourcing coming from Mexico, California and North Carolina — the program is designed to deliver melons throughout the summer and into early winter.
“Nothing captures the essence of summer like fresh organic melon,” Nelly Czajkowski, sales manager at Morning Kiss Organic, said in a news release. “These fruits are not only delicious and healthy but also a smart way for retailers to boost organic sales during the peak summer months.”
Morning Kiss Organic called the outlook for this summer’s melon crop very promising, saying it expects excellent volume out of California’s Central Valley. Such volume would support robust promotional activity throughout July and August, it added.
Morning Kiss Organic’s season will run from May through early December, with East Coast-grown mini seedless watermelons available from late June through early August. The company said it is looking forward to bringing in melons from a North Carolina grower.
