The Packer is seeking thoughts and perspectives of organic marketers and buyers for special coverage of organic marketing in its Nov. 1 issue.
Please fill out the survey found at this link so your company’s input can be included.
Questions include:
- How much have input costs gone up for organic grower/shippers this year? (percent estimation)
- What is new to your organic produce program this year?
- What new sustainable packaging for organic items do you expect to introduce in the next six months?
- How will your overall organic supply in the fall and winter compare with a year ago?
- What are some highlights of your organic produce marketing plan for the next three to six months?
- Are private-label programs for organic produce growing? If so, what is the appeal of organic private-label programs to retailers?
- What is the best way to merchandise organic at stores: in a separate section for all organic produce, or side-by-side with its conventional counterpart? What is one thing retailers could do to move more organic produce?
- What’s the level of consumer trust for USDA organic compared to other certification labels, such as fair trade? What can be done to further enhance the image and pull of the organic label among consumers?
- In regard to consumer demand for organic produce, how did the summer and early fall of 2021 compare to the same period in 2020? What will make 2022 a success?
- The biggest future issue opportunity in the organic market is...
- The number one question I get from consumers about organic produce is ...
For inclusion in The Packer’s coverage, please complete the survey by Oct. 18. For questions, contact Tom Karst at news@thepacker.com.
