The Organic Trade Association says it will share the stories of its organic champion members, highlight the benefits of choosing organic and raise awareness about organic agriculture in a campaign during Organic Month in September.
“Organic month is a fantastic opportunity to promote the benefits and importance of organic farming and products, and to celebrate our commitment and dedication to organic,” OTA co-CEO Matthew Dillon said in a news release. “We have a host of activities and outreach planned for our members and for any consumer who wants to support a movement that prioritizes health, environmental sustainability and ethical practices.”
The U.S. organic market is now a nearly $70 billion market, with record sales in 2023, according to the OTA’s Organic Industry Survey. The association said organic sales have doubled in the past 10 years and organic food now accounts for 6% of the nation’s retail food sales.
“Our campaign encourages consumers to support organic products by highlighting their benefits for personal health, eco-friendly agriculture, and animal welfare,” Tom Chapman, co-CEO of the association, said in the release. “We want to inspire more people to choose organic, and in doing so, join our efforts to expand organic agriculture and organic production, and to make healthy, clean organic food accessible to all.”
OTA said it will kick off a social media campaign to highlight the programs and practices of its members to increase organic production and boost the availability of organic products to consumers.
The association said it will publish newsletters throughout September that feature organic initiatives and developments and made its deep library of organic resources, educational guides and promotional toolkits available to the public.
