Retail opportunity looms for organic dark sweet cherries

Stemilt Growers’ organic dark cherry volume is coming on and will be sufficient for pre-July 4 promotions, according to the marketer.

C2388E6A-4D96-4A01-B7E8D8B83F20F38B.jpg
C2388E6A-4D96-4A01-B7E8D8B83F20F38B.jpg
(Stemilt Growers)

Stemilt Growers’ organic dark cherry volume is coming on and will be sufficient for promotions in the weeks leading up to July Fourth, according to the marketer.

Wenatchee, Wash.-based Stemilt Growers will have continuous supplies of organic dark-sweet cherries from mid-June through July, according to a news release.

“Our organic dark-sweet cherry crop is up 25% year-over-year,” Brianna Shales, Stemilt communications manager, said in the release. “This intentional increase will help retailers carry Artisan Organics dark-sweet cherries continuously for two months this summer to help grow their organic category.”

Suggested promotion weeks, according to Stemilt, are ads the week of June 18 or June 25. Organic chelan and bing are the primary varieties available from Stemilt in June.

In early July, Stemilt’s organic cherry harvest begins on Stemilt Hill above Wenatchee, Wash. Fourth generation cherry grower Kyle Mathison will offer high-sugar skeena organic cherries from Stemilt Hill.

Retailers can promote with Artisan Organics cherries the weeks of July 9 and 16 for back-to-back organic cherry ads between July 16-23, according to the release. Retailers can also feature organic rainier cherries in July ads, according to the release.

The Packer logo (567x120)
Related Stories
For the third year in a row, organic has grown faster than the total market, indicating shoppers are prioritizing health and the planet and are willing to pay a premium for it, says Tom Chapman, co-CEO of the Organic Trade Association.
Suppliers report sales of organic garlic trending upward and becoming an increasingly important piece of their business.
With consumer demand outstripping domestic availability, Rodale Institute’s new “10 Million Acre Solution” aims to scale U.S. organic farmland through research, training and a new $24 million innovation hub.
Get Daily News
GET MARKET ALERTS
Get News & Markets App