Superfresh to offer organic Evercrisp apples, Mardi Gras pears

Yakima, Wash.-based Superfresh Growers is entering its second year of growing and selling Evercrisp apples, said Catherine Gipe-Stewart, director of marketing.

domex superfresh
domex superfresh
(Image courtesy Domex Superfresh Growers)

Yakima, Wash.-based Superfresh Growers is entering its second year of growing and selling Evercrisp apples, said Catherine Gipe-Stewart, director of marketing.

“This sweet and juicy apple holds a powerful crunch and combines the best features of its parent varieties — Honeycrisp and fuji,” she said.

Superfresh will start selling Evercrisp in bulk and bags in February.

The company also plans to offer Mardi Gras pears, she said.

“Mardi Gras, a medium-sized winter pear, will stand out on the shelf with an elongated bottle shape and natural russet over a green background,” she said.

Read about all things organics - here.

The Packer logo (567x120)
Related Stories
Rabobank’s David Magaña shares how inflation, technology and shifting trade are redefining success for apple growers.
The fourth-generation Virginia apple grower will serve the 2026-27 term and is the second in his family to lead the association.
Marketers say retailers can capitalize on social media fibermaxxing conversations by featuring prominent fall pear displays and clear in-store nutrition signage.
Read Next
Discover how retailers can reverse declining produce sales among high-value Hispanic shoppers by tuning into The Packer’s new on-demand webinar, “Billions in the Basket,” featuring actionable, year-round engagement strategies from industry experts.
Get Daily News
GET MARKET ALERTS
Get News & Markets App