Survey: Nearly 1 in 5 consumers report purchasing organic spinach exclusively

Editor's note: The following report is from The Packer’s Organic Fresh Trends 2024, which provides insight based on survey responses from consumers. Since 1983, The Packer has sponsored major consumer studies to track trends in the purchases and consumption of fresh produce, documenting the fluctuation in purchases of specific fruits and vegetables as well as changing attitudes toward industry issues.

Organic spinach is an essential ingredient in a successful modern produce department.  

Numbers from the retail data firm Circana show that organic spinach sales in 2022 totaled a whopping $522.6 million, down less than 1% from 2021. 

Total volume of organic spinach sold in 2022 topped 71 million pounds, about 7% less than 2021. 

The average price for organic spinach in 2022 was $7.34, up 7.1% from 2021. 

Circana data reveals that organic spinach sales accounted for 50% of total spinach retail sales and 7% of total organic produce sales. 

The Packer’s Organic Fresh Trends 2024 survey shows that 17% of consumers said they shopped exclusively for organic spinach, and 42% said they purchased organic spinach at least sometimes.

More info from Organic Fresh Trends 2024

Organic retail sales – Spinach 2022

• Pounds sold: 71.2 million
• Average retail price per pound: $7.34
• Retail sales: $522.6 million
• Percent of total organic produce sales: 7%
• Organic percent of retail spinach sales: 50%
• Change in sales from last year: -0.7%

Source: Circana

Organic purchasing patterns of spinach

• Organic only: 17%
• Organic at least some of the time: 42%*

*Includes consumers who purchase only organic and those who purchase a combination of both organic and conventional product.

Reported ORGANIC ONLY purchase by household income*

• $100K+: 21%
• $50k<$100k: 12%
• $25k<$50k: 19%
• Less than $25k: 10%

*Figures based on annual household income

Reported ORGANIC ONLY purchase by presence of children at home

• 1 kids: 19%
• 2 kids: 21%
• 3+ kids: 16%
• No kids: 15%

Reported ORGANIC ONLY purchase by region

• Midwest: 17%
• Northeast: 13%
• South:21%
• West: 16%

Reported ORGANIC ONLY purchase by age*

• 18-29 years: 33%
• 30-39 years: 17%
• 40-49 years: 18%
• 50-59 years: 14%
• 60+ years: 4%

*Considering primary household buyers

Reported ORGANIC ONLY purchase by ethnicity

• Asian: 14%
• Black/African America: 24%
• Hispanic: 31%
• Other: 18%
• White/Caucasian:13%