Watsonville, Calif.-based Well-Pict Berries is taking its trade show team back to Florida to start the year off with the Global Organic Produce Expo at the Seminole Hard Rock Hotel and Casino Jan. 30-Feb. 1.
After the great turn out at the Global Produce and Floral Show hosted by International Fresh Produce Association in Orlando, Fla., last year, the team is eager to be back on the show floor to showcase its delicious Well-Pict organic strawberries, according to a news release.
This year’s winter season has brought cooler and wetter conditions across the country, but volume will be increasing, the release said.
“The winter crop had a slower start due to weather but, is ramping up and will continue to do so over the next few weeks,” Dan Crowley, vice president of sales and marketing, said in the release. “We will be hitting promotable volumes by the end of January and will be anticipating promotable volume through March.”
For spring holiday and merchandising tips, visit Well-Pict Berries’ Digital Retailer POS Kit.
At the Feb. 1 Global Organic Produce Expo, the release said Well-Pict will be showcasing the True Berry Taste of their fresh, organic strawberries at booth #313. Contact Dan Crowley at dan@wellpict.com for more information.
