IFCO, a global reusable packaging solutions company for fresh food, says it has opened its new digital hub in Barcelona.
The company said this new entity strengthens its ability to deliver real-time tracking and data-driven insights to its customers around the world, advancing transparency, efficiency and sustainability across the supply chain.
The Barcelona hub, located in Tech Barcelona’s Pier01, is central to IFCO’s commitment to digital innovation, focused on establishing a Center of Excellence in data analytics and Internet of Things technology, according to a news release. By integrating advanced technologies into its reusable packaging containers, IFCO said it provides 24/7 location and status updates, enabling customers to optimize crate utilization, reduce environmental impact and streamline logistics.
The release said the hub’s initiatives include:
- Optimizing transportation and cleaning — Projects aim to streamline the transportation and washing of RPCs. Internet-connected technology tracks crate movement and usage, improving cycle efficiency.
- Advanced monitoring features — Temperature-tracking sensors offer compliance and traceability for perishable food, ensuring quality for temperature-sensitive goods.
- Artificial intelligence-driven insights — AI-powered analytics help businesses optimize supply chain performance, reduce losses, improve efficiency and meet operational goals.
- Sustainability focus — Enhanced tracking capabilities support customers’ sustainability objectives by reducing food waste and maximizing packaging reuse.
“Opening our new hub in Barcelona is a strategic investment that underscores IFCO’s commitment to delivering exceptional value to our customers,” said Mike Pooley, CEO for IFCO. “By partnering with Tech Barcelona, we’re tapping into one of Europe’s leading tech innovation hubs, empowering us to further our mission of sustainable solutions on a global scale.”
“IFCOs new digital hub marks a pivotal advancement in our digital journey, enhancing our technological capabilities to drive meaningful improvements in our services,” said Sebastian Grams, chief digital officer for IFCO. “Building this expertise in-house enables us to innovate continuously, while Tech Barcelona’s dynamic ecosystem aligns perfectly with our vision of a tech-driven future for sustainable supply chain solutions.”
The new office is located in the heart of Barcelona’s thriving tech ecosystem, the release said. Offering a talent-rich environment, the digital hub is building a strong in-house team of data engineers, data scientists, analysts and software developers, the release said.
Currently staffed by 15 employees, the Barcelona office is on track to expand to around 50 over the next year, IFCO said, adding that this approach retains valuable knowledge within the company, reinforcing its role as a tech leader in the circular economy.
