New VitaFresh Botanicals Life Select extends the shelf-life of fresh produce, receives organic certification

Philadelphia-based AgroFresh Solutions, Inc. has announced the launch of VitaFresh Botanicals Life Select, an organic plant-based coating to keep produce fresh longer and reduce food loss and waste.

Agrofresh logo
Agrofresh logo
(Graphic courtesy of AgroFresh Solutions)

Philadelphia-based AgroFresh Solutions, Inc. has launched VitaFresh Botanicals Life Select, an organic, plant-based coating to keep produce fresh longer and reduce food loss and waste.

Developed from the carnauba tree palm leaf, the new VitaFresh Botanicals Life Select formulation has received organic certification from CAAE, a leading international certifier, according to a news release.

“Our customers are looking for versatile solutions to address their most pressing operational and supply chain challenges in order to provide a consistent supply and the highest quality produce for consumers,” Clint Lewis, CEO for AgroFresh, said in the release.

Recent trial testing of the product in avocados showed positive results, both before and after ripening, including increased shelf life by two to three days, decreased internal browning by 50% to 67%, and improved internal appearance by 50%, according to the release. These impacts on shelf life translate into an overall 50% reduction in waste.

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