New York Grocer to Add Simbe’s Retail Platform in Stores

DeCicco & Sons plans to use new retail automation to enhance operational execution and in-store experience across multiple locations.

Simbe robot in grocery store
A Simbe robot is shown in a grocery store.
(Photo courtesy of Simbe)

Retail shelf digitization company Simbe has partnered with DeCicco & Sons to bring Simbe’s Store Intelligence platform to the a New York family-owned grocery chain’s flagship Sleepy Hollow location and additional stores in Eastchester and Larchmont, according to a news release.

Simbe said its platform delivers real-time, storewide visibility into pricing accuracy, product availability and inventory placement, supporting greater operational precision and in-store execution.

“At DeCicco & Sons, we’ve always prided ourselves on providing the finest selection of products with exceptional customer service,” said John DeCicco Jr., president of DeCicco & Sons. “Partnering with Simbe allows us to enhance that experience even further. By automating inventory management, our team members can spend more time assisting customers and less time on repetitive tasks. This technology perfectly complements our vision for the future of grocery retail, expediting order fulfillment to our distribution and vendor partners.”

Simbe said the partnership marks another step in its East Coast expansion and reinforces the company’s role in infrastructure powering modern retail. Delivering up to 98% on-shelf product availability and 90% improved pricing accuracy, Simbe said its platform ensures the store floor matches what shoppers expect — and what digital systems rely on to fulfill.

“DeCicco & Sons is setting a new bar for retail innovation,” said Brad Bogolea, CEO and co-founder of Simbe. “We’re proud to be their technology partner as they scale a smarter, faster, more connected shopping experience.”

The Sleepy Hollow store is integrating Simbe’s platform alongside other forward-looking technologies, such as digital shelf displays from Aperion, contactless checkout and mobile integrations; these technologies create a seamless, modern retail environment that boosts product availability, pricing accuracy and service quality while reducing manual effort, the release said.

With real-time shelf intelligence powering internal systems and shopper-facing services, DeCicco & Sons said it can streamline fulfillment, reduce labor inefficiencies and deliver a more consistent, trusted customer experience across locations.

Your next read: Simbe’s Tally robot offers grocers way to save food, profits

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