Editor’s note: The following profile is from the 2025 Packer 25, our annual tribute to 25 leaders, innovators and agents of change across the fresh produce supply chain. (You can view all honorees here.) This feature has been edited for length and clarity.
Tiffany Sabelli — Senior director of sales, Pure Flavor
Tiffany Sabelli dove into Pure Flavor out of college and hasn’t looked back. Since starting as a sales associate in 2013, she’s risen through the ranks to become the senior director of sales.
She’s known for her dedication, connection to clients and stakeholders and being responsive to their needs. It’s taken time, because relationships and trust — the foundation of good sales — take time and consistent effort, but it’s been worth it.
For those thinking about a career in produce, she has this advice: “Stay committed, remain curious and approach every challenge as an opportunity to learn. The experience you build and the connections you make along the way will be invaluable to your growth and long-term success.”
What drew you to Pure Flavor back in 2013, and what has kept you there ever since?
I saw an opportunity to begin my career with a growing company that would challenge me and allow me to grow alongside it. What has kept me here is the combination of a humble, supportive culture and a forward-thinking, innovative vision.
What is the most useful sales leadership advice you ever got that you employ to this day?
The best advice I received was to earn every purchase order.
In sales, it’s easy to fall into the trap of assuming business will just keep coming, but nothing should ever be taken for granted. Each opportunity needs to be approached with the same focus, effort, and respect as the very first one. That mindset keeps you sharp, drives you to deliver value consistently, and ensures that every customer feels appreciated.
Where do you see the future of greenhouse technology and innovation going in the future?
We are still only scratching the surface of what greenhouse technology can achieve. I see tremendous opportunity ahead, not only in expanding specialty offerings that meet evolving consumer tastes but also in enhancing commodity crops to deliver greater consistency, quality and availability year-round.
Advances in automation, data-driven growing and sustainable practices will continue to shape the way we farm, allowing us to produce more with fewer resources. The future is about creating a wider variety of crops while making them more accessible, efficient and environmentally responsible.
As a kid, what did you want to be when you grew up? What would you tell your younger self today if you could?
As a child, I was always drawn to creativity, whether through stationery, entertaining or designing spaces that made people feel something. At the time, I didn’t know exactly where that would lead me, but I knew I wanted to connect with others through experiences.
Looking back now, I would tell my younger self that if you find work that truly fulfills you, success will naturally follow. I would also remind myself to embrace every opportunity to learn and grow along the way.
