The Fresh Produce Association of the Americas has hired Andrea Ortega as communications coordinator.
Ortega most recently was an entry specialist at Grupo GOCM, which provides services for imports of Mexican products into the U.S.
Before that, she was executive director of the Tubac, Ariz., Chamber of Commerce. She has also worked for the Tucson Hispanic Chamber of Commerce, Peace of Mind Events and the Tubac Golf Resort & Spa, home to many FPAA events, according to a news release.
Ortega is from the Nogales, Ariz., area and has a background in marketing, communications, event coordination and importing/exporting.
“We are excited to have an enthusiastic believer in economic development on board,” Lance Jungmeyer, FPAA president, said in the release. “As an organization driven to help companies succeed in their businesses, we have a story to tell, with $100 million in infrastructure improvements coming to Nogales, and a cold inspection room that will expand the breadth of items handled in Nogales, of course which means jobs.”
The communication coordinator role, a new position at the organization, according to the release, is designed to:
- Improve communications to members and the community;
- Assist in coordinating events, workshops and educational series;
- Update the FPAA website;
- Support FPAA advocacy efforts
- Manage social media; and
- Develop marketing plans.
