Grower-owned and -operated company BCfresh has appointed Steve Roosdahl as its next CEO. Roosdahl will succeed Murray Driediger, who will retire March 31 after leading the organization since 2007, according to a news release.
Roosdahl joins BCfresh with nearly 30 years of experience in the international fresh produce industry, including a 29-year career at The Oppenheimer Group, where he most recently served as vice president of operations and food safety.
“Steve’s deep industry expertise and proven leadership make him the ideal choice to lead BCfresh into its next chapter,” said Peter Guichon, chair of the BCfresh board of directors. “His extensive background in operations, technology, and supply chain management aligns perfectly with our strategic vision for the future.”
At Oppy, Roosdahl managed the company’s North American distribution network. He helped the company develop an in-house computer system, expand warehouse operations across western Canada and California and successfully launch a third-party logistics division, the release said.
He holds an executive MBA from Athabasca University.
“I am honored to join BCfresh and build upon the strong foundation Murray and the team have established,” Roosdahl said. “The company’s commitment to its grower-owners and focus on sustainable local agriculture align perfectly with my vision for the future of produce. I see tremendous opportunities to leverage technology and innovation while staying true to the core values and deep agricultural roots that define BCfresh.”
Roosdahl has served as chair of the technology committee with the Canadian Produce Marketing Association, co-chair of the Produce Traceability Initiative, director of Produce Supply, and he contributes to the International Fresh Produce Association’s food safety and sustainability committees.
BCfresh said it established a succession plan for a three-month transition for Roosdahl and Driediger. The company said Roosdahl will focus on deepening relationships with growers and customers and continuing its positive momentum toward sustainable farming practices and supply chain innovation.
“Steve brings an outstanding track record in the produce industry and deep familiarity with our operations and management team,” Driediger said. “His exceptional IT background and expertise in produce supply chain management position him as one of North America’s leading experts in the field.”
