BeeHero adds chief sales and marketing officer

BeeHero, a data-driven precision pollination company, has added Ze’ev Barylka as its chief sales and marketing officer.

Barylka will direct its strategic sales and marketing efforts around the world, according to a news release, which added that he has more than 20 years of experience in agtech and knowledge in both direct-to-grower and B2B go-to-market strategies.

Before joining BeeHero, Barylka served as the chief commercial officer of Rivulis Irrigation in North America, where he spearheaded sales and marketing efforts, the release said. He has also successfully integrated sales, marketing and product innovation for other precision agriculture companies including Netafim, where he served as vice president of marketing and commercial development.

Barylka holds a bachelor’s degree in food engineering and biotechnology from Technion — Israel Institute of Technology and an MBA from Haifa University.

“Ze’ev’s industry expertise, strategic thinking, and business acumen will help accelerate our journey to onboard more growers and ensure the precise pollination of a wider array of crops across the globe,” BeeHero co-founder and CEO Omer Davidi said in the release.

The company said more than 200,000 hives now use its management and sensor technology. It also launched its pollination insight platform to measure pollinator activity in the field, the release said.

“I believe BeeHero is extremely well positioned to continue leading the critical mission of ensuring the resilience of the pollination-dependent global food production systems and the preservation of bee health,” Barylka said in the release. “I am excited to join this amazing team as BeeHero expands geographically and into multiple crops, while introducing more value and actionable insights to the entire ecosystem.”