In Bloom, a Texas International Produce Association organization for women in produce, has revealed winners of its inaugural awards program honoring outstanding women who have made significant contributions to the produce industry.
The awards will be presented at the In Bloom: TIPA Women Honoring Their Own ceremony on Feb. 27. The event will celebrate three women whose achievements and leadership have left a lasting impact, according to a news release:
Legacy Award — Pamela Mitchell, founder of Mr. Lucky
A Vietnam veteran and trailblazer in the produce industry, Mitchell transformed the landscape of Mexican fresh vegetables in the U.S. market, the release said. Starting as a line packer for Pillsbury’s fresh vegetable line, Mitchell’s eye for quality led to her promotion as quality control inspector for fresh asparagus. She later brought Mr. Lucky to the U.S., growing it into one of the most recognizable Mexican brands. For over 40 years, Mitchell educated U.S. and Canadian retailers on the benefits and quality of Mexican-grown produce, leaving a legacy of advocacy and industry growth.
Lifetime Achievement Award — Mary Velasquez, general manager for Coast Tropical
With over 30 years of dedicated service in the produce industry, Velasquez has shattered boundaries and inspired countless women to pursue excellence and amplify their voices, the release said. She made history as the first Hispanic woman on the TIPA board of directors, served as chairwoman of the BIMP Committee and continues her influence as a member of the National Mango Board.
Rising Star Award — Kristen Davis, food safety manager for Tex-Mex Sales
A third-generation farmer from South Texas and an alumna of Texas A&M University, Davis is making waves as a fresh voice in a new generation of produce, the release said. She currently serves as the vice president of the South Texas Onion Committee, chairwoman of Y-TIPA and is an active member of the TIPA board. Her passion for food safety and commitment to industry growth make her a standout rising star.
“These incredible women embody the spirit of leadership, perseverance and innovation that drives our industry forward,” said Michelle Cortez, chair for In Bloom. “We are thrilled to celebrate their achievements and highlight the positive impact they’ve made in the produce community.”
“It’s an honor to be recognized among such inspiring women,” Davis said. “I hope to continue paving the way for future generations and encourage more women to take on leadership roles in agriculture.”
The Feb. 27 awards presentation is set for 11:30 a.m. to 1 p.m. at The Radisson, 2721 S. 10th St., in McAllen, Texas. Both men and women are encouraged to attend and can RSVP online, as space is limited.
Following the awards ceremony, attendees will have the opportunity to network and celebrate women in produce.
“This event is not only about honoring achievements but also about fostering community and inspiring the next generation of women leaders in produce,” Cortez said. “We look forward to coming together and celebrating the incredible contributions of these trailblazers.”
For more information or to get involved with In Bloom, contact Cortez at shelly@babia.com.mx or April Flowers at aprilf@lonestarcitrus.com.
