CMI sponsors CrossFit athlete that’s one of its own

The company says aspiring CrossFit athlete Sarah Barkley is also part of its sales team.

Sarah Barkley
CMI Orchards said it will sponsor Sarah Barkley, an aspiring CrossFit athlete and a member of its sales team.
(Photo courtesy of CMI Orchards)

Wenatchee, Wash.-based CMI Orchards says it will sponsor Sarah Barkley, a member of its sales team and a CrossFit coach and athlete. Barkley manages key sales accounts at CMI Orchards and seeks to qualify for the 2025 CrossFit Games.

“Sarah is a strong, talented team member who sets sky-high challenges for herself in everything she pursues,” Rochelle Bohm, vice president of marketing at CMI Orchards, said in a news release. “We are excited to support her journey as she competes at the highest level in the CrossFit games. And of course, Sarah will fuel her workouts with the very best-tasting apples, pears and cherries, grown right here in Washington State.”

The company said Barkley’s athletic journey testifies to her dedication and relentless pursuit of excellence. After competing in the 2024 CrossFit Games, her 2025 campaign goals are to:

  • Qualify for the 2025 CrossFit Games.
  • Launch her campaign with the CrossFit Open (Feb.27 to March 17).
  • Advance to the Semifinals (April 3-6), where the top 2% in each age group compete.

“My personal goal is to push myself to be the best athlete I can be and inspire others to realize they are capable of far more than they ever imagined,” Barkley said. “When I started CrossFit at 40, I never intended to compete. Over the years, my passion evolved, and I became obsessed with improving physically, mentally, and emotionally. One quote that guides me: ‘A ship is safe in the harbor, but that’s not what ships are for.’”

The Packer logo (567x120)
Related Stories
Susan Chekow Lusignan shares her strategies for leveraging local advantages, navigating economic headwinds and connecting with the next generation of consumers through authentic storytelling
Marketers say regional advantages and smart packaging strategies position the Wolverine State for a robust harvest.
While the Stockton, Calif.-based company markets its proprietary Modi apples and several varieties of California onions throughout the U.S. and internationally, the products are primarily distributed on the West Coast, where consumers clamor for local.
Read Next
Go inside the Michigan trial plots where natural breeding transforms ordinary berries into longer-lasting superfruit packed with flavor.
Get Daily News
GET MARKET ALERTS
Get News & Markets App