GreenFruit Avocados has named David Fausset as its vice president of business development. He brings nearly 30 years of experience building customer programs at Mission Produce, Del Monte Fresh Produce and Westfalia Fruit.
Fausset will lead the development of new customer programs, expand GreenFruit’s retail and foodservice relationships across North America and help build the sales team to support the company’s growth. The role reunites him with GreenFruit leaders he has worked alongside before, including Jim Donovan, Scott Bauwens and Ryan Fink. He will work closely with Giovanni Espinosa and GreenFruit’s commercial team.
Fausset spent 17 years at Mission Produce as director of sales. He went on to serve as vice president of sales at Fillmore Piru Citrus and as senior director of sales for the avocado program at Del Monte Fresh Produce, then spent more than five years as director of business development at Westfalia Fruit. He served on the Hass Avocado Board from 2012 to 2016.
GreenFruit says Fausset has built deep relationships across his career with retail, foodservice and wholesale customers as well as vendors and growers, and he is known throughout the industry for market insights that are hard to find. He studied business and marketing at California Polytechnic State University, San Luis Obispo.
The company says this addition to its leadership team is the latest in a series of moves at GreenFruit to build a vertically integrated avocado company. In October, the company named Fink as vice president of operations and promoted Espinosa to sales manager and Andrew Gomez to sourcing manager.
