Divine Flavor’s sales team has added Jeremy Giovannetti, who will oversee category management for the company’s melon program.
The Nogales, Ariz.-based produce distributor and grower says Giovannetti’s role will be to strengthen its established programs out of the Mexican state of Sonora in the fall and spring — with an aim to focus on fostering responsible growth, with an emphasis on quality, consistency, and exceptional customer service.
“I’m thrilled to be joining Divine Flavor having known their team and seeing their operations firsthand throughout the years,” Giovannetti said in a news release. “By drilling down into the details and identifying areas for continuous improvement, I aim to elevate the program from good to great, driving both short-term success and long-term growth.”
Divine Flavor said Giovannetti has over 35 years of experience in the produce industry, specializing in melons. He began his career in the late 1980s working with his family’s business, Half Moon Fruit and Produce Co., where he was involved in growing, packing, shipping and exporting honeydews, cantaloupes and mixed melons.
Giovannetti grew up in California as a fifth-generation grower, packer, shipper and exporter of melons. His experience spans the entire supply chain, from farm to fork, and he has been directly involved in every stage of getting melons to market: growing, harvesting, packing and shipping, the release said.
After Timco was acquired by Robinson Fresh (C.H. Robinson) in the early 2010s, Giovannetti served as the melon category manager for seven years. Giovanetti stepped away from the ag business in 2019 as he pursued other passions, but he says his time away has only reinforced his love for the industry, and he couldn’t ask for a better opportunity to return, the release said.
“Divine Flavor’s grower-packer-shipper model resonates deeply with me, bringing me back to my roots in the melon industry,” Giovannetti said. “I can say with confidence, due to my close relationship with Carlos Bon and Alan Aguirre, there are very few companies who care about their land, employees and clients the way Divine Flavor does, and I’m grateful for this chance and look forward to helping grow the melon program while contributing to the company’s continued success.”
“Alan and I have tried recruiting Jeremy for some time now, as we’ve known him for more than 15 years, and it’s an honor to finally have him be here,” said Carlos Bon of Divine Flavor. “We’re very excited not only because of what Jeremy does, his knowledge for this industry and his overall demeanor, but because he’s a good person, which is one of the most important factors Divine Flavor looks for when adding members to our team. His values align with ours and we could not be happier to have him join the Divine Flavor family.”
Divine Flavor said its melon season will resume later this spring as the company will have offerings of conventional and organic seedless watermelons, mini watermelons, cantaloupes/honeydews and hami melons, of which it is one of the only growers in Mexico to have this melon type. The melon program in Mexico typically runs from late April through June.
