Driscoll’s announced Sept. 9 the appointment of Jiunn Shih as its first global chief marketing officer, effective Sept. 15. The company called the addition part of its commitment to strengthening its global brand.
In this newly created role, Shih will lead global marketing efforts and expanding Driscoll’s investment in brand programs across its markets. He will work closely with regional business unit leaders to align marketing strategies and scale global programs. He will be based in Hong Kong, relocating from Singapore.
“Driscoll’s has built its reputation on delightful flavor, quality and strong relationships with growers, customers, consumers and communities. With Jiunn’s leadership, we are taking the next step to ensure our brand continues to reach and resonate with consumers worldwide,” says Soren Bjorn, CEO of Driscoll’s. “His track record of building purpose-driven brands and inspiring global teams makes him an ideal leader for this new chapter.”
Born and raised across multiple continents, Shih brings a unique multicultural perspective, complemented by extensive experience across Europe, Asia and the Americas. He has more than 20 years of senior leadership experience in FMCG and agribusiness, with roles at Zespri, Unilever, Syngenta and L’Oréal. Most recently, as chief marketing, innovation and sustainability officer at Zespri, Shih spearheaded the company’s brand and growth strategy, launched a pioneering sustainability innovation fund and drove new product innovations across global markets.
“Joining Driscoll’s felt like a natural step for me,” Shih says. “It’s a company built on care — for flavor, for growers, for customers, for consumers and for the planet. I’m excited to help unlock even more of the brand’s potential through creativity, consistency and consumer connection. Together, we can grow something extraordinary, berry by berry.”
