Duda Farm Fresh Foods, an Oviedo, Fla.-based grower and processor of fresh vegetables and citrus, welcomed Samantha Duda as its east regional manager on Aug. 7. She is a fifth-generation member of the Duda family who grew up in California’s Salinas Valley, immersed in the produce business.
Most recently, Duda served as produce senior strategy manager at HelloFresh, where she led a team of strategy managers and oversaw procurement, according to Duda Farms. Prior to that, she gained experience at Charlie’s Produce in Seattle working in both sales and purchasing roles.
“Samantha brings a strong combination of strategic insight, hands-on industry experience, and a deep understanding of the fresh produce supply chain,” says Alan Ediger, vice president of sales at Duda Farm Fresh Foods. “Her leadership in procurement and sales, along with her ability to build strong customer relationships, will be a tremendous asset as she leads our fresh cut sales efforts across the Eastern U.S. and Eastern Canada.”
“I’m thrilled to begin this new chapter with Duda Farm Fresh Foods,” Duda says. “It’s an incredible opportunity to put my experience and passion for produce to work in a company that’s been part of my life since the beginning.”
