Flashfood, the app-based marketplace connecting consumers with affordable groceries, has named Jordan Schenck as its new CEO, effectively immediately.
Schenck had served as Flashfood’s president and chief operating officer since October 2024. She succeeds Nicholas Bertram, who will remain on the board, according to a news release.
Flashfood said the transition comes at a pivotal time in its growth trajectory. The company has added over 1,000 doors and experienced 200% revenue growth since completing its Series A in 2022, expanding its footprint to 33 U.S. states and all 10 Canadian provinces, the company said. This occurred while achieving B-Corp Certification, launching new products and re-platforming its applications to achieve even greater impact in North America.
“Jordan is a generational talent, and her growth over the last two years has benefited our company tremendously,” Bertram said. “She is ready to take on this role, and I am thrilled for her to lead our talented teammates as they achieve our mission of feeding families, not landfills.”
Bertram recruited Schenck in early 2023 to serve as Flashfood’s chief brand officer and has since promoted her twice, from chief customer officer to president and chief operating officer. In her tenure, Schenck led the company’s rebrand in January 2024, oversaw the relaunch of Flashfood’s consumer app and was instrumental in the development and launch of Flashfood for Independents, a new platform for independently owned grocers, the release said.
“Stepping into the CEO role, I am energized by the extraordinary potential ahead of us. Flashfood’s technology has the power to build a world where food is never wasted and access to affordable, fresh products is a daily occurrence,” Schenck said. “With a product-driven approach, relentless innovation and the use of AI, we will empower grocers to turn close-dated inventory into a competitive advantage — earning more frequent shoppers and wasting zero food.”
“Flashfood has achieved significant growth in recent years, and Jordan has demonstrated outstanding leadership and vision during a pivotal period for the company,” said Chuck Templeton, board director and managing partner of S2G Investments for Flashfood. “Her growth mindset and deep understanding of consumer and retailer dynamics make her exceptionally equipped to lead Flashfood forward and scale its ability to lower food costs and reduce unnecessary waste.”
Earlier in her career, Schenck served as co-founder and chief revenue officer of wellness brand Sunwink, which became one of the fastest growing ready-to-drink beverages in the market, the release said. Before that, Schenck was head of consumer marketing for Impossible Foods and supported the company’s explosive growth across new verticals and markets.
